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In 2004 a group of Spartanburg creatives came together to create HUB-BUB.COM, an online forum focused on the exchange of ideas on topics ranging from local food to politics, from public art to film and music. Through guerrilla marketing throughout Spartanburg, thousands were led to this new platform to engage with their neighbors in brand new ways.

This same pop-up approach guided HUB BUB’s first events—The Soapbox Series at the Nu-Way, the Hub-atomic Bandstand concert in an empty parking lot, and the HUB BUB Halloween prom. Ours was a community of artists, innovators, and the off-beat who thirsted for challenging art and creative, fun events. Our mission to “create community through dynamic arts and ideas” allowed our work to transcend the barriers of the traditional arts non-profit to become a home for the edgy, the weird, and the new.

With significant support from the City of Spartanburg and local private donors HUB BUB was able to create a physical home for itself in 2006. The old Nash Rambler car dealership on Daniel Morgan Avenue was transformed into the Showroom Gallery and Performance Hall and the upper level renovated to create four apartments in support of an artist-in-residence program that brought young artists from across the nation to live and work in Spartanburg. The Showroom provided a space for HUB BUB’s events, a way to showcase local artists, and a venue for our artists-in-residence to present their work.